Test camera works with amcap (directshow) but not MFCaptureD3D(media foundation) - 0x80070491 on IMFSourceReader::ReadSample callback

I have a test camera that works with amcap (directshow) but does not work with MFCaptureD3D(media foundation).

The error I get is: 0x80070491 "There was no match for the specified key in the index"

on IMFSourceReader::ReadSample callback function "OnReadSample"

What might the camera be missing in order to work correctly with Media Foundation?

If I want to give feedback to the camera module maker on what they need to do to work with Media Foundation, where can I direct them?